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IN-STORE MARKETING
My in-store projects have included everything from product signage, to in-store activations.
IN-STORE ACTIVATION
SUPER BOWL 50
Old Navy's San Francisco flagship store was located in the heart of Super Bowl City in 2016. To capitalize on the hype (and foot traffic) I was a part of the small team tasked with creating an in-store shopping destination, featuring the brand's licensed NFL apparel.
PRODUCT SIGNAGE
BALLERINA JEGGINGS & SHORTS LAUNCH
Rolling out signage for the Ballerina Jegging and the Karate Jean in 2016 helped Old Navy become one of the top denim retailers in the USA—the brand now sells 247 pairs of these jeans (combined) per hour.
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